True Cost

Oral b io 3 True Cost

TRUE COST

Oral-B iO 3 Review

£70 purchase price 4.2/5 value rating Based on 14 brushes

Lifetime cost

3 years of ownership

Handle £70
Brush heads £60
Electricity £3
Total (3 years) £133
Cost per brush £0.06
Compared with Manual Toothbrush
Manual Toothbrush £39
Save £0

Comparison

Oral-B iO 3 True Cost Compared

Metric Philips Sonicare 6100 Oral-B iO 3 Manual Toothbrush
Purchase price £89 £70 £3
Annual running cost £19 £21 £12
Ownership cost £146 £133 £39
Cost per use £0.07 £0.06 £0.02
Value note Good feature set, but branded heads are the main recurring cost. Lower handle cost with similar ongoing head replacement pressure. Very low cost, but replacement cadence still matters.